Food Marketing at Luther Burbank Middle School

img_3818.jpg

We had some healthy eating educational fun at Luther Burbank talking about food marketing and the things companies have to do and say to get people to buy their products, and get their products to people to buy. 

It’s an ah-ha moment to stand in a garden with veggies growing and think about all the steps involved in turning that raw material into a product to sell. What would people buy? How much should it cost? Would they have to try it first? What could you tell them to make them want to buy it?

Is what you’re saying really true?

We talked about some slogans other companies use and if their food is really fresh or healthy or should be used in the way they are suggesting. We talked about characters that they create to sell food and what that really has to do with the food. And prizes that make you buy the food just for the prize. 

Then the kids experimented with choosing something growing in the garden and made their own advertisement. They were free to create their own product or slogan and had to set a price, which they are going to use later since they are studying rates in math class.

These are some of their finished papers. Also, this tree is lit! We’ve been working on improving the soil around the trees and making sure they have enough water and nutrients, so it is encouraging to see! Happy spring!

Alexandra Carbone

Garden Ranger Alex has multiple school gardens with Enrich LA. She loves teaching kids about ecosystems and how to observe nature so they can be good stewards of it. A close second is feeding kids salad in the garden and sending produce home for their families.

Borage burstin

Borage bursting, Bees buzzin’ lemon sorrel swirling. Are giant sunflower almost coming to a beautiful sun shining state And our greens are growing giant-like and great
Read More

Sprouting Spring – Dominguez High

Flowers of the stone fruit burst open, alive and healthy. Seeds from our seed-sewing session are showing their purpose. We pull up the last of the great winter and prepare for all things warm. . Summer is upon us!         els
Read More

The Cardboard Rescue – South Gate Middle

Way too much “trash” goes into our landfills that can be redirected into things more resourceful for our planet Today the plan switched a tad bit when I pulled up to the dumpsters of South Gate. Outside and in the bins were nothing but cardboard boxes, tons of boxes. And so we worked on our…
Read More

Planting season – Whaley Middle

Today we stared in amazement at this giant sunflower that the kids and I went nutty over!.  It’s like it just appeared out of nowhere even though we’d been waiting for it to bloom open and dazzle us. While we retried our attempt at successfully planting tomatoes that don’t get eaten, the kids posed by…
Read More

Seeds – Dominguez High

Recently we watched a documentary about seeds… Seeds: The  Untold Story Today. we cook with legumes seeds and more from the garden This “Bean Salad” we made was just greatly delicious. After learning how powerful seeds are I thought we should find out how to use some very simple and available hardy meals that takes…
Read More

What’s Cooking – South Gate Middle

“YES, Veggie tacos!” is what I reply to the kids of my class as they ask what’s on the agenda for the day.. Today we harvested  Rainbow Chard, Collard Greens, Cilantro, tomatoes and a variety of kale… And made delicious veggie tacos… As the aroma of the cooking greens spread, mouths started to water and…
Read More

Worms!

  I’ve never quite understood the fear that follows worms. From my experience, about 1 in every 100 kids fears worms but maybe 1 in 20 adults is scared of them. Why is that?  Somewhere along the way people are taught to hate them.  I believe it’s because they don’t understand them! Not only are…
Read More

Friends, Foes, Scholarship, Art and Inquiry.

Cheremoya Avenue Elementary garden has it all.        Seeds, Seeds, Seeds. So many shapes, sizes, colors and textures.
Read More

Our Happy Garden

The colors at Temple Israel of Hollywood are vibrant and beautiful. We’ve also been getting a handful of small visitors!
Read More

Pollination Station plus Abundance!

Check out our harvest at Selma Ave Elementary! The students were able to see and enjoy the fruits of their labor in the form of onions, beets, and kale.
Read More

At Sherman Oaks Elementary Charter the Thursdays are Green

By Angeles McClure | October 1, 2018

At Sherman Oaks the new green generations started to sprout. We are very excited to start this scholar year with the hands in the ground. The first generation of Organic Gardeners began to plant the first seeds and seedlings on the raised beds. We learn about some specific rules that we must follow in the…

At Rio Vista the Seed is awake

By Angeles McClure | September 26, 2018

Rio vista welcomed the fall. On today’s lesson we discovered the power that the compost has and also how a seed grows. We started reviewing the process of composting, how is made of  and what kind of organisms helps it to break down into a little pieces the compost’s “ingredients”. We discovered that besides earthworms,…

Talking Dirt at El Sereno Elementary

By Sarah Heder | September 28, 2018

The kindergartners loved getting their hands dirty! We talked about the ingredients in soil — minerals, air, water, and organic matter. We did some investigating in the soil using magnifying glasses. We gathered around the garden beds and dug our hands in the soil. The kids described what it felt like using words like fluffy…

The Water Cycle at Atwater Elementary

By Sarah Heder | September 28, 2018

The students at Atwater Elementary enjoyed learning about the water cycle! We learned that a cycle repeats over and over again. Their minds were blown when I told them that the same water they use to take a shower in is the same water the dinosaurs swam in. Woah! We worked on the vocabulary words…

Red Onions and Befriending the Lunch Ladies at San Pedro Elementary

By Rocio Prado | September 18, 2018

  This was my first week as a Garden Ranger at San Pedro Elementary School. I’m learning that being a Garden Ranger means doing your best at negotiating many different moving parts. These include principals, faculty, community members, students, and the overall health of herbs, fruit trees, compost bins, and vegetables. Fortunately, I am in…

Mayberry Magicians Get Wormy

By Nicole Hernandez | October 11, 2018

The Mayberry Magicians this month got up close and personal with red worms to learn about Vermiculture! We started by reading together the “Wonderful World of Worms,” by Linda Glaser. Then we created a happy worm habitat drawing and pinpointed the parts of the anatomy we knew. The students were shocked to learn that there…

Vine Students’ Metamorphosis

By Seema Sundaresh | September 30, 2018

Students transformed into plants and insects!? Is this Vine St Elementary or Hogwarts!? This month students learned that aphids move around by hoping and ladybugs move slowly and methodically. They also learned that ladybugs help the garden by eating aphids that hinder a garden from thriving. They also learned the different parts of a plants…

Gardner Scientists and Curators

By Seema Sundaresh | September 30, 2018

This month, Gardner Elementary students had a busy month as scientists and curators! The fourth grade students at examined the health of the soil in the garden. They first felt the soil with their hands, wrote about what the soil felt like and made hypotheses on how much sand, silt, and clay was in the soil.…

Bruschetta at Kingsley

By Justine Tyler | April 1, 2018

Bruschetta is an antipasto (starter dish) from Italy consisting of grilled bread rubbed with garlic and topped with olive oil and salt. The wonderful kids and I at Kingsley Elementary made this classic dish today. Bruschetta with Tomato and Basil Recipe Prep time: 15 minutesCook time: 20 minutesYield: Makes 24 small slices, serves 6-10 as an…

A plant is what?!

By Sarah Shutman | March 29, 2018

When teaching about gardening, it is impossible to engage students if they don’t know what part of a plant I am talking about! For this lesson, I covered the parts of a plant. I discussed the roots, stem, leaves, fruit and flowers. I brought in a dug up mallow plant (to show roots, stem, leaves),…